Michelle Chung Marketing
Diagnose | Optimise | Convert | Train Your Team to Run It
Helping SMEs make more money with fewer,higher quality clients
Marketing Strategy & Fractional CMO (Project-Based) Messaging | Branding | Funnels | Sales Psychology
Diagnose | Optimise | ConvertTrain Your Team to Run It
Helping SMEs make more money with fewer, Higher Quality Clients
Marketing Strategy & Fractional CMO (Project-Based) Messaging | Branding | Funnels | Sales Psychology
Are you in this situation in your business?
Most businesses aren't struggling because their product is bad.
They're struggling because their marketing isn't succinct enough for the right person - which leads to price discounting and competing for low quality clients.
- You're a business owner who's tried marketing but can't see what actually working or if it's working.
- You're relying on referrals only and want to spread your risk.
- Clients are not the quality you would like or get repeated business
- You feel like your business deserves more visibility than it's getting
- You need to hire a Marketing person but want to run a lean business and re-invest profits into growth and scaling (rather than expensive salaries)
Client Case Studies
David Nguyen
Principal, DNX Financial Planning, Sydney
Independent financial planning practice, 6 staff
$3.2M revenue
Referral System Plateaued, New Competitor, Wasted Google Ads
Situation when he came in:
David had been running his practice for 11 years almost entirely on referrals from his accountant network. It worked until it didn't.
Referrals had slowed, two key referral partners had retired, and a newer competitor had launched in his area with a slick website and active LinkedIn presence.
David had paid a digital agency $3,500/month for eight months, got monthly reports full of impressions and reach numbers, zero new clients he could trace back to it.
He came to the free call frustrated, skeptical, and clear about one thing: he didn't want another agency. He wanted to understand what was actually broken.
What we found:
The agency had been running ads to a landing page that spoke to first-home buyers.
David's ideal client was a 45-55 year old professional with $500k+ in investable assets.
Complete mismatch between message, audience, and offer.
His website hadn't been updated in four years and his Google profile had three reviews. His LinkedIn had 800 connections and hadn't been posted on in two years.
The referral system that had built his business had no structure, it was entirely relationship-dependent with no follow-up process, no way to stay top of mind with referral partners, and no mechanism to reactivate warm leads who hadn't converted.
What we did:
- Repositioned his messaging entirely around his ideal client - language that spoke to the specific fears and goals of a high-income professional approaching retirement.
- Rebuilt his LinkedIn profile, created a simple content system his EA could run in two hours a week.
- Set up a referral partner reactivation sequence - a simple quarterly touchpoint system to stay visible with accountants and lawyers in his network.
- Redirected his ad budget to Google Search targeting high-intent keywords.
- Built a lead nurture email sequence for enquiries that weren't ready to book immediately.
- Trained his EA to manage the content calendar, the email sequences, and the referral touchpoint system before handover.
Result:
- Three new high-value clients in month four traceable directly to the repositioned LinkedIn and Google presence.
- Referral partner reactivation produced two introductions within six weeks.
- David's EA now runs the marketing system independently.
- Redirected his ad budget to Google Search targeting high-intent keywords.
- Monthly retainer call takes 90 minutes and David describes it as the most useful business conversation he has each month.
"I spent eight months paying an agency to talk to the wrong people. Michelle spent two hours telling me exactly why and six months fixing it. I now know where every lead comes from."
Sarah Mitchell
Director - Mitchell & Co Buyers Agency
Boutique buyers agency, 4 staff, $1.8M revenue
Growth Plateaued, Organic Traffic Not Converting
- Repositioned her brand around her actual best clients — sophisticated property buyers who'd been in the market before and wanted an expert, not an educator.
- Rewrote her website homepage and services page with this avatar front and centre.
- Created a simple lead magnet - a straight-talking suburb analysis report for her top three target areas - to capture email addresses and start a nurture sequence.
- Shifted her content strategy from lifestyle to authority - short sharp posts demonstrating her market knowledge and strategic thinking.
- Set up a simple CRM to track enquiries and follow up systematically.
- Trained her client services coordinator to manage the content calendar and lead follow-up process.
Result:
- Website enquiry rate doubled within eight weeks of the new copy going live.
- Lead magnet generated 47 downloads in the first month, six of whom booked discovery calls.
- Two converted to full buyer engagements at $15k each.
- Sarah's coordinator now runs the marketing system two hours a week.
- Sarah is on a monthly retainer call and spends zero time thinking about marketing between calls.
"I'd been trying to market to everyone and reaching no one.
Once Michelle helped me get specific about who I actually wanted to work with, everything got easier -
the content, the conversations, the conversions."
Meet Michelle
Most businesses aren't struggling because their product is bad.
They're struggling because their marketing isn't succinct enough for the right person - which leads to price discounting and competing for low quality clients.
*** I'm not an agency. I don't run your marketing indefinitely. ***
I diagnose the problem, build the strategy, set up the system, train your team to run it - then stay on as a monthly or quarterly strategy advisor to keep things on track
So your business stays leans and reduces unnecessary expenses.
Combining my 18 years of design with 6 years in digital online marketing experience, I work with Sydney SMEs who are already good at what they do but aren't getting the quality of clients and repeat revenue their business deserves.
What I bring that most marketers don't:
- A design eye that spots when something looks wrong before a client ever does
- Deep consumer psychology - understanding why people buy, not just how to reach them
- Real funnel and paid ads experience - built and tested under pressure, not just theorised
- Messaging expertise honed across 6 years of high-stakes copy and positioning work
- Focus on sales conversions and not just pretty landing pages & content
Meet Michelle
Most businesses aren't struggling because their product is bad.
They're struggling because their marketing isn't succinct enough for the right person - which leads to price discounting and competing for low quality clients.
*** I'm not an agency. I don't run your marketing indefinitely. ***
I diagnose the problem, build the strategy, set up the system, train your team to run it - then stay on as a monthly or quarterly strategy advisor to keep things on track
So your business stays leans and reduces unnecessary expenses.
Combining my 18 years of design with 6 years in digital online marketing experience, I work with Sydney SMEs who are already good at what they do but aren't getting the quality of clients and repeat revenue their business deserves.
What I bring that most marketers don't:
- A design eye that spots when something looks wrong before a client ever does
- Deep consumer psychology - understanding why people buy, not just how to reach them
- Real funnel and paid ads experience - built and tested under pressure, not just theorised
- Messaging expertise honed across 6 years of high-stakes copy and positioning work
- Focus on sales conversions and not just pretty landing pages & content
If you've spent money on marketing that hasn't paid off, or you're not sure why you're not getting the clients you should be, we should talk.
Copyright 2026 © Michelle Chung